Custom AI skills for Amazon PPC
Your Amazon PPC, run by you. Powered by AI built for your account.
I build custom AI skills on the AI platform you already use. They read your reports, find the waste and tell you what to change. You make the calls. The AI does the heavy lifting.
Built on Claude Projects · Custom GPTs · Gemini Gems
- Years on Amazon
- 14
- Own brands built and sold
- 3
- Who stays in control
- You
Selling, advertising and running brands since 2012.
Private label, self-funded. My money, my ad spend.
Your account, your AI, your decisions. No agency in the middle.
The problem
PPC eats your week. Or it eats your margin.
Most sellers end up stuck between two bad options.
- Doing it yourself takes hours. Search term reports, bids, negatives, placements. Every week. It never ends.
- An agency takes a cut and the control. You pay a monthly fee or a slice of spend, and still do not know why your ACoS moved.
- Generic AI gives generic answers. Paste a report into a chatbot and you get vague advice that ignores your margins and your goals.
- The basics slip. Wasted spend on irrelevant terms. Winners never moved to exact match. Bids nobody has touched in months.
How it works
Three steps. Then it is yours.
Audit call
We look at your account together. Your goals, your margins, your structure and where the money leaks. I work out which skills you need.
I build your AI skills
I set up custom skills on your own platform: Claude, ChatGPT or Gemini. They are tuned to your targets, your catalogue and how you like to work.
You run PPC in minutes a week
Drop in your reports. Get clear actions back. You approve every change. I show you how to use it and stay on hand for updates.
What the skills do
Everything your weekly PPC routine needs.
Each skill does one job well. Together they cover the whole account.
Search term report analysis
Reads your report and sorts terms into winners, wasters and ones to watch. No more scrolling through thousands of rows.
Negative keywords
Finds the terms burning spend with no sales and gives you a ready-to-upload negative list, by campaign.
Bid changes
Suggests bid moves based on your target ACoS and real performance. You see the reasoning before you change anything.
Campaign structure
Reviews how your campaigns are set up and plans a cleaner structure. Harvests winning terms into exact match.
ACoS and TACoS diagnosis
When numbers move, it tells you why. Spend, conversion, price, organic rank or seasonality, in plain English.
Weekly reports
A short summary of what changed, what worked and what to do next. Ready to read in five minutes or share with a partner.
Fit
Worth being straight about this up front.
This is for you if
- You sell your own brand on Amazon and run ads already
- You want to keep control of your account and your spend
- You are tired of spending hours a week on reports
- You already use Claude, ChatGPT or Gemini, or are happy to start
- You would rather own a tool than rent an agency
Probably not for you if
- You want someone else to run your ads for you
- You are looking for a course or video training
- You are not advertising on Amazon yet
- You want guaranteed results. Nobody can honestly promise those
- Your product has no margin to advertise into. AI will not fix that
Pricing
One setup fee. A small monthly for updates and support.
No percentage of ad spend. No long contracts. Cancel the monthly any time and keep your skills.
Starter
Core skills
For smaller accounts that want the essentials sorted.
- Audit call
- Search term analysis skill
- Negative keyword skill
- Weekly report skill
- Email support
Pro
Full skill set
Every skill, tuned to your account and goals.
- Everything in Starter
- Bid change skill
- Campaign structure skill
- ACoS and TACoS diagnosis skill
- Updates as Amazon changes
Done-with-you
Skills plus check-ins
For sellers who want a second pair of eyes each month.
- Everything in Pro
- Monthly call with me
- Skills refined as you grow
- Priority support
- You still make every decision
Prices in USD. You pay for your own AI platform subscription separately.
About me
I have run PPC with my own money on the line.
I am Steve Hamlet. I have sold on Amazon for 14 years. I built three brands with my own money, ran their ads myself, and sold all three.
I know what it is like to stare at a search term report on a Sunday night. Now I use AI to do that work in minutes. I build the same thing for you, set up for your account, on your own platform.
You stay in charge. I just make the job a lot smaller.
Steve Hamlet, founder
FAQ
Common questions.
Does it work with Claude, ChatGPT or Gemini?
Yes. I build on whichever you prefer: a Claude Project, a custom GPT or a Gemini Gem. If you do not use any of them yet, I will help you pick one on the audit call.
Do I need to be technical?
No. If you can download a report from Seller Central and paste it into a chat, you can use the skills. I walk you through it and you get a short guide.
Is my data safe?
Your skills live in your own AI account, not mine. Your reports stay between you and your AI platform. I do not need your Seller Central login to build them. Check your platform's data settings to control whether your chats are used for training.
What if I already have an agency?
That is fine. Many sellers use the skills to check their agency's work and ask better questions. Some decide to bring PPC back in-house once they see how quick it is. Your call.
Is this a course?
No. There are no videos to watch or modules to finish. You get working AI skills built for your account, and support when you need it.
Will the AI change my campaigns on its own?
No. The skills recommend. You decide and make the changes. Nothing happens in your account without you.
Free AI PPC health check
Send your search term report. Get 5 fixes.
See what the AI finds before you spend a penny. I run your report through my skills and send back five specific fixes for your account.
- Leave your email below
- I reply with how to send your report
- You get 5 fixes, in plain English
Ready when you are
Want AI skills built for your account?
Book a short call. We look at your PPC together and I tell you which skills would help. If it is not a fit, I will say so.
Book a call